Tagline
Approaching clothing as objects that express a lifestyle.
OMNIGOD is a Japanese fashion brand founded in Okayama in 1994 by designer Masayuki Sasaki. Centered on jeans, it offers a full range of items, with its apparel planned and produced at its own factory in Okayama. Approaching clothing as objects that express a lifestyle, the brand continually engages with the commonplace idea of “people wearing clothes,” using materials and processing techniques in pursuit of garments with comfort and texture.
Concept
OMNIGOD continually engages with the seemingly self-evident idea of “people wearing clothes,” using materials and processing techniques to create garments with comfort and texture. The brand considers this an approach to making the clothes people truly seek.