ONE THIRD (KIDS) is a kids’ line developed by NEIGHBORHOOD. The parent brand, NEIGHBORHOOD, was founded in 1994 by Shinsuke Takizawa in Harajuku, Tokyo. Based on the concept of “one-third of adults,” ONE THIRD adapts elements such as military, workwear, outdoor, and traditional styles into colors, sizes, and designs for kids. The line focuses on items including jackets, T-shirts, knitwear, and caps, and is available through department stores and select shops in Japan, as well as the official online store.
Concept
Based on the concept of “one-third of adults,” the line retains the brand image of NEIGHBORHOOD, its menswear line, while offering items such as military, workwear, outdoor, and traditional styles in colors and designs suited to kids.