Tagline
Ordinary yet special value, connected by people’s heartfelt intentions.
ONEME is a cosmetics brand developed by Kastane in 2018, centered on a refresh mist that uses persimmon tannin produced in Minamiyamashiro Village, Kyoto, as a deodorizing ingredient. Its products can be used on clothing, hair, and skin, and the brand is committed to using at least 90% naturally derived ingredients. Rather than focusing on new technologies, it draws on a distinctly Japanese closeness to abundant nature and the wisdom of earlier generations, incorporating the deodorizing, antibacterial, and antiviral effects of persimmon tannin into its products. For product development, it partners with Tomiyama Co., Ltd., a long-established persimmon tannin manufacturer in Minamiyamashiro Village, Soraku District, Kyoto Prefecture.
Concept
What drew its attention was not new technology or novel know-how, but a distinctly Japanese closeness to abundant nature and the wisdom of earlier generations.