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Orange Label

Orange Label

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Country: Japan
Category: Bags
Related brands: Bags brands from Japan

Overview

Orange Label is a bag line offered within russet. Based on the concept of “the extraordinary within the everyday,” it offers items with casual designs that can be carried with ease and a wide range of color variations. Its distinctive design appears to cut out a section of the monogram, and it uses materials such as casual canvas treated with PVC. A tote bag for 2024SS is sold as made in Japan.

Concept

Based on the concept of “the extraordinary within the everyday,” the line offers items with casual designs that can be carried with ease and a wide range of color variations.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

russet

Parent brand

Bags

An offshoot line that puts the monogram pattern front and center

Orange Label emerged from russet as a new label. Starting with its first release, SERENDY,

Orange Label emerged from russet as a new label. Starting with its first release, SERENDY, it is a line centered on a pattern made by cutting out part of russet’s monogram. It brings together totes, flat pouches, and smartphone shoulder bags, broadening the ways the icon is presented. While Blue Label focuses on everyday-oriented colorways and textures, this offshoot line puts the pattern’s presence front and center.

2000 Parent brand

russet

Bags

An offshoot line that puts the monogram pattern front and center

Orange Label emerged from russet as a new label. Starting with its first release, SERENDY,