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ORDINARY PEOPLE

ORDINARY PEOPLE

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Country: South Korea
Founded: 2011 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

ORDINARY PEOPLE is a fashion brand from South Korea. It was founded in 2011 by designer Jang Hyung-cheol. Centered on clothes for everyday wear, the brand offers menswear incorporating classic elements, and its official shop carries tops, bottoms, outerwear, accessories, and more. The brand name embodies the idea of “an extraordinary brand worn by ordinary people.” It debuted at Seoul Fashion Week in 2013 and presented a show at New York Fashion Week in 2015. Its official shop continues to feature products and collections.

Concept

An extraordinary brand worn by ordinary people

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

Ordinary People Campaign Label

Sub-brand

Clothing

A second line offering everyday wear to a broad audience

A second line in the Ordinary People brand family, developed alongside the collection line

A second line in the Ordinary People brand family, developed alongside the collection line. Introduced as a campaign label from 2013, it has targeted a broader audience of men and women, in contrast to the collection line, which is aimed primarily at men in their 20s and 30s, and has offered practical items such as hoodies, sweatshirts, and pants. It has served to make the brand’s designs easier to incorporate into everyday wear, and the official shop also lists records of releases across multiple seasons.

2013 Sub-brand

Ordinary People Campaign Label

Clothing

A second line offering everyday wear to a broad audience

A second line in the Ordinary People brand family, developed alongside the collection line