OUNNOUN

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Overview

OUNNOUN is a Japanese women's fashion line launched by MERCURYDUO in spring 2025. Its name is a coined word combining “Own” and “Noun,” expressing the idea of “I” weaving and leading my own story. Its concept is “a::mature,” a term combining “amateur” and “Mature.” The line offers glamorous, edgy designs through quality and techniques suited to adults, as well as high-quality basic items.

Concept

a::mature

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1 brands
Founded
2003
2003 Parent brand
MERCURYDUO
Clothing

An offshoot line focused on quality for adult women and a mode-inspired sensibility

OUNNOUN is a new line launched by MERCURYDUO in spring 2025. While carrying forward its pa

OUNNOUN is a new line launched by MERCURYDUO in spring 2025. While carrying forward its parent brand’s refined beauty and sophisticated playfulness, it combines silhouettes with soft elegance, designs with an edgy, mode-inspired sensibility, and high-quality basics. Its distinctive approach expresses glamorous details through quality and craftsmanship for adult women, while also presenting the suppleness and grace of women as they grow older. It extends MERCURYDUO’s feminine appeal to a mature image of women and to everyday wardrobes.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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