Tagline
Don’t stand still
OVERTIA is a sports brand originating in Korea. Launched in 2020, it focuses on compression wear incorporating ideas from sports taping, and also offers lifestyle wear such as T-shirts. Its official website puts forward “an attitude of overcoming inertia” and presents supporting people who keep moving without stopping as the reason for the brand’s existence. Its founder and design lead could not be confirmed.
Concept
OVERTIA aspires to an attitude that overcomes “inertia.” It rejects a state of standing still. Since starting again is always difficult, helping people keep going without stopping is its reason for existing. OVERTIA brings together the technologies and attitudes that make continuity possible.