Tagline
Only You are You: My Uniqueness Is My Own Specialness.
OYY is a fashion brand from South Korea. MUSINSA’s brand information lists its start year as 2025. Centered on modern casualwear, it offers women’s tops, bottoms, jackets, skirts, dresses, and other items. Its motto, “Only You are You” (“being yourself is a specialness unique to you”), expresses its mission to show that simplicity in design and small touches of distinction create a new kind of elegance. The brand reinterprets modern casualwear with elegance. Reliable public information about its founder or head of design could not be confirmed.
Concept
Its mission is to demonstrate that simplicity in design and small touches of distinction constitute a new kind of elegance.