Tagline
Make everyday life a little more refined.
P.I.D is a Japanese bag brand established in 1993 and operated as LOWARD’s private brand. Based on a mannish casual style, it offers leather bags, business bags, and casual bags as lifestyle design pieces suited to both business and casual use. Its product development is guided by a focus on balancing materials, design, and price. Leather products are made at factories in Bangladesh and finished under a system that incorporates Japanese quality control standards. Its catchphrase is “Make everyday life a little more refined,” and it also offers the P.i.d women's line. P.i.d products are currently available through LOWARD’s official online shop.
Concept
A focus on balancing materials, design, and price guides its product development.