PAHISUM

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Overview

PAHISUM is a Korean fashion brand founded in Seoul in 2021 by designers Kim Heewon and Yu Eunpa. It offers tops, bottoms, outerwear, dresses, bags, and other items. MUSINSA’s brand introduction describes it as proposing a comfortable, free mood through layered styles that combine contrasting elements. Its official online store continues to sell products.

Concept

PAHISUM develops comfortable, free moods through layered looks combining contrasting elements.

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