Pandora is a jewelry brand that began as a goldsmith’s shop in Copenhagen, Denmark, in 1982. It was founded by goldsmith Per Enevoldsen and his wife, Winnie. Its products include charms and bracelets, as well as rings, necklaces, and earrings. The brand emphasizes expressing personal stories and love through jewelry, with the aim of “giving a voice to people’s loves.” Its collections include Pandora Moments, Pandora ME, Pandora Timeless, Pandora Signature, and Pandora Essence, and its designs are overseen by an in-house creative director.
Concept
WE GIVE A VOICE TO PEOPLE'S LOVES