PAPILLONNER was a Japanese select-shop brand focused on fashion accessories, launched by PAL Co., Ltd. in 2000. Centered on bags and accessories, it offered original products in a wide range of styles as well as imported products selected from around the world. Drawing on the name’s meanings of “capricious” and “changing,” the brand offered products for curious adult women, responding to capricious women and changing fashions. PAL Co., Ltd. announced that it would close the brand at the end of January 2021.
Concept
A brand that responds to capricious women and fashion that changes day by day.