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PAUL&ALICE

PAUL&ALICE

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Country: South Korea
Founded: 2007 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from South Korea

Overview

Tagline

THE QUINTESSENTIAL ESSENCE OF SIGNATURE INTO AN OVERALL VISUAL NARRATIVE.

PAUL&ALICE is a womenswear designer brand based in Seoul, South Korea, launched in the Spring/Summer 2007 season. The brand is designed by Chu Hyo-seung and offers clothing, bags, and other items. Inspired by the fairy-tale protagonists Paul and Alice, its designs combine girlishness with a classic, mannish sensibility. In 2014, it introduced its second line, “P/A.” It continues to sell products through its official online shop.

Concept

Clothing inspired by the fairy-tale protagonists Paul and Alice, combining a girlishness that remains into adulthood with a classic, mannish sensibility.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

PaDD

Sub-brand

Clothing

A secondary line focused on everyday wear for younger customers

P/A is a secondary label launched by PAUL&ALICE in 2014. While carrying on the parent bran

P/A is a secondary label launched by PAUL&ALICE in 2014. While carrying on the parent brand’s identity, it offers contemporary, youthful, easy-to-wear clothing primarily for women in their early 20s. It develops PAUL&ALICE’s designs into more minimalist and practical styles, serving a distinct role within the brand family as a line focused on everyday wear and appeal to a broad range of customers.

- Sub-brand

PaDD

Clothing

A secondary line focused on everyday wear for younger customers

P/A is a secondary label launched by PAUL&ALICE in 2014. While carrying on the parent bran