PCNQ is a Japanese hat brand from Tokyo. It originated from a select shop opened by a fashion accessories manufacturer and focuses primarily on hats. The brand name is a coined word combining “park” and “picnic,” evoking the diverse people who gather in parks. It also creates hats named after gender-neutral given names. The brand draws on the character of its materials and aims to make hats that blend naturally into the wearer’s style, sharing the work of Japanese artisans both in Japan and abroad.
Concept
Using materials that feel familiar, become part of everyday life, and blend into their surroundings as a foundation, the brand adds a touch of color with a sense of playfulness. It aims to create a world that may seem ordinary at first glance, but offers a quiet sense of enjoyment to the person wearing the hat.