PEACH JOHN

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Overview

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Love Everyday, Love Future.
PEACH JOHN is a Japanese online retail brand centered on lingerie, founded in Tokyo in 1994. Its founder is Mika Noguchi. It offers lingerie, fashion, loungewear, body care, and accessories under the motto “Love Everyday, Love Future.” It is a subsidiary of Wacoal Holdings and has overseas bases, including in Hong Kong and Taiwan. While centered on mail-order sales, it also operates physical stores.

Concept

Lingerie is an important presence that stays close to women. Wearing a favorite piece lifts the spirits and brings joy to the body. PEACH JOHN aims to bring a smile to each person who enjoys life, work, romance, and fashion. Through lingerie as well as fashion, loungewear, body care, and accessories, it supports the present and future of women with diverse personalities who seek to shine in their own way.

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