Tagline
Imagination Becomes Reality.
PEDALE is a sports brand for cycling and running originating in Seoul, South Korea. Founded in 2022, it develops cycling and running apparel based on a foundation in fashion clothing and textiles. It currently also operates under the name “REPUBLIC OF PEDAL,” exploring the energy and aesthetics of sports beyond the boundary between cycling and running, and presenting a lifestyle for riders and runners who continue to take on challenges. The founder and creative director is Ewan Phoenix.
Concept
REPUBLIC OF PEDAL explores the inherent energy and aesthetics of sports, seamlessly bridging the gap between cycling and running.