Tagline
For Your Every Happy Day
PELO A PELO is an underwear brand based in Seoul, South Korea, founded in 2020 by friends Cho Yuna and Choi Juwon. The two, who studied costume design, create the designs, offering bralettes, bras, hipsters, and other items with comfort as the foundation. The brand’s philosophy is to make underwear that helps everyone start the morning happily and affirm their individuality. It also works to use surplus materials and environmentally considerate fabrics, reduce packaging materials, and produce in small quantities in South Korea.
Concept
Creating underwear that helps everyone start the morning happily, with comfort as the foundation and a variety of colors and silhouettes that let people express their preferences.