PESCE

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Overview

PESCE is a lifestyle activism brand founded in South Korea in 2020 by Lee Uyeol. It aims to connect the sea with everyday life and has continued beach cleanup activities with citizens since 2021. It also offers upcycled products made from used resources and visual content about the environment. Activities addressing the problem of marine litter are central to the brand, and its official website presents “Ocean First” as its guiding principle for action.

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Ocean First

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