Tagline
Your timeless favorites, your way.
Picchi Nia is a women's in-house brand launched by URBAN RESEARCH in May 2026. Its concept is “Beloved things that never change, in my own way.” With Eri Miyahara as director, the brand translates the depth of time found in vintage and antiques into a modern, healthy sensibility, offering items such as white blouses, dresses, and denim that can be cherished for years regardless of age or trends.
Concept
Beloved things that never change, in my own way