PICCIN

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Overview

Tagline

Clothing that fits the heart and brings happiness to people.
PICCIN is a Japanese women’s fashion brand operated by Ediformation Co., Ltd., based in Fukuoka. It began as a select shop in 1990 and now also plans and sells original products. Its offerings focus on women’s clothing and include bags, shoes, and fashion accessories. The brand’s official guiding phrase is “Clothing that fits the heart and brings happiness to people,” and it continues to create clothing intended to affect people emotionally as well. In 2022, PICCIN launched PICCIN PERLA, a pearl-motif brand derived from PICCIN.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2022
2022 Sub-brand
PICCIN PERLA
Clothing

A derived line proposing adult attire centered on pearl motifs

PICCIN PERLA is a derived brand launched on May 30, 2022, from the womenswear brand PICCIN

PICCIN PERLA is a derived brand launched on May 30, 2022, from the womenswear brand PICCIN. PERLA means “pearl” in Italian, and the brand develops a wardrobe for adults featuring pearls and dots as motifs. While PICCIN offers a broad range of womenswear incorporating trends, this line is characterized by a sense of glamour and femininity centered on pearls, with items suited to occasions ranging from everyday wear to formal settings. Within the group, it presents PICCIN’s approach to clothing from a different angle as a specialized line that clearly emphasizes decorative details and occasions for wear.

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