Piet is a men’s streetwear brand based in São Paulo, Brazil, founded in 2012 by designer Pedro Andrade. Centered on streetwear, it offers clothing and accessories incorporating sportswear, art, and urban subcultures. The brand name comes from the founder’s childhood nickname, and its official introduction describes it as reflecting the spirit of a young generation. Drawing inspiration from music, local communities, and Brazilian street culture, the brand also operates internationally.
Concept
A portrait of the young spirit of a generation