PLAYBOO is a designer golfwear brand launched in Korea in 2021. Centered on golfwear, it offers lifestyle clothing that can be worn both on the course and in everyday life. With “Be Easy,” “Be Reasonable,” and “Be Classy but Witty” as its three brand principles, it proposes a style that adds wit while preserving golf tradition. It aims to create designs that transcend the boundary between the course and everyday life.
Concept
Be Easy, Be Reasonable, Be Classy but Witty