PLAYO is a South Korean womenswear brand. The Korean fashion platform MUSINSA lists 2022 as the year the brand was founded. According to its official website, the name combines the English word “Play,” meaning “to play” or “to do,” with the Spanish word “ojo,” meaning “eye” or “gaze.” Inspired by holiday shopping looks, the brand offers contemporary clothing with unique details, based on basic designs and silhouettes.
Concept
A designer brand inspired by holiday shopping looks, offering contemporary styles that add unique details to basic designs and silhouettes.