Plouf

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Overview

Tagline

Plouf! It’s beautiful, it’s safe!
Plouf is a brand founded in Nice, France, in 2001, focused on swimwear with built-in buoyancy. Its operator, Greystone SAS, was founded by Alain Belkadi in 1981. In 2019, his daughter Sandy Niddam relaunched the dormant brand. In addition to swimwear for children and adults using its proprietary FibreAir® technology, the brand offers buoyancy-equipped nautical wear and other products. It aims to support safety and independence around the water.

Concept

Our mission is to make water and its surroundings accessible to everyone, with peace of mind, so they can thrive while having fun thanks to Plouf.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
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- Sub-brand
Safety Concept Pro
Clothing

A technical line focused on buoyancy garments for professionals

Safety Concept Pro is a line through which Plouf applies FibreAir® technology to buoyancy

Safety Concept Pro is a line through which Plouf applies FibreAir® technology to buoyancy garments for professionals. Unlike Safety Concept by Plouf, which focuses on adult swimwear, this line offers technical jackets and overalls with built-in buoyancy for people working at sea or near water. Its purpose and target audience differ from those of lines designed to support general swimming or aquatic exercise; it is positioned to provide freedom of movement and supplemental buoyancy in professional work environments. Within the Plouf brand family, it is responsible for equipment for professionals.

- Sub-brand
Safety Concept by Plouf
Clothing

A buoyant swimwear line supporting adults’ activities in the water

Safety Concept by Plouf is a line that extends Plouf’s FibreAir® technology, developed for

Safety Concept by Plouf is a line that extends Plouf’s FibreAir® technology, developed for children’s buoyant swimwear, to adults. It primarily offers buoyant swimwear for adults who feel anxious about water or need support in the water for activities such as returning to exercise or rehabilitation. Unlike models for children learning to swim, it is intended for adults and serves to support movement in the water. It is a line for the general adult market, distinct from Safety Concept Pro, which offers buoyancy garments for professionals.

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Frequently asked questions about Plouf

Country of origin, founding year, categories and parent brands.

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