Polo Jeans Co. was a denim-focused casual line for younger consumers launched in the United States in 1996 by Polo Ralph Lauren. John Varvatos, then a menswear designer, was involved in its launch. The products, centered on jeans and casualwear, were sold through department stores and specialty retailers. After the business was bought back from Jones Apparel in 2006, the U.S. line was announced to be scaled back and discontinued. Attempts to expand under license or relaunch the brand were also seen in some international markets.
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Polo Jeans Co.
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- Country
- United States
- Category
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 2 brands
- Founded
- 1967
Year
Brand
Category
Description
1967
POLO RALPH LAUREN
Parent brand
Clothing
A mass-market line focused primarily on denim for younger consumers
Polo Jeans Co. was a denim-focused line that emerged from Polo Ralph Lauren in the mid-199
Polo Jeans Co. was a denim-focused line that emerged from Polo Ralph Lauren in the mid-1990s, targeting mainly younger consumers (records from the time put the age range at approximately 16–28) with jeans and casual items. Public company materials and the S-1 indicate that it was introduced around 1996, and the brand was discontinued in 2006 due to brand dilution resulting from expanded distribution.
1967
Ralph Lauren
Parent brand
Clothing
A historical denim and casualwear line for younger consumers
Polo Jeans Co. was a denim-focused line for men and women launched by Ralph Lauren in 1996
Polo Jeans Co. was a denim-focused line for men and women launched by Ralph Lauren in 1996. In corporate materials, it was presented as a brand targeting younger customers and offering products that were more casual and contemporary than the core men’s and women’s brands. In addition to jeans, it offered shirts, T-shirts, sweatshirts, chinos, and outerwear, serving denim demand among younger consumers separately from Polo Ralph Lauren’s broader range of classic wardrobe staples. It is a historical brand that is no longer offered as an independent major line.
1967
Parent brand
POLO RALPH LAUREN
Clothing
A mass-market line focused primarily on denim for younger consumers
Polo Jeans Co. was a denim-focused line that emerged from Polo Ralph Lauren in the mid-199
Polo Jeans Co. was a denim-focused line that emerged from Polo Ralph Lauren in the mid-1990s, targeting mainly younger consumers (records from the time put the age range at approximately 16–28) with jeans and casual items. Public company materials and the S-1 indicate that it was introduced around 1996, and the brand was discontinued in 2006 due to brand dilution resulting from expanded distribution.
1967
Parent brand
Ralph Lauren
Clothing
A historical denim and casualwear line for younger consumers
Polo Jeans Co. was a denim-focused line for men and women launched by Ralph Lauren in 1996
Polo Jeans Co. was a denim-focused line for men and women launched by Ralph Lauren in 1996. In corporate materials, it was presented as a brand targeting younger customers and offering products that were more casual and contemporary than the core men’s and women’s brands. In addition to jeans, it offered shirts, T-shirts, sweatshirts, chinos, and outerwear, serving denim demand among younger consumers separately from Polo Ralph Lauren’s broader range of classic wardrobe staples. It is a historical brand that is no longer offered as an independent major line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Statesfounded in1996
Frequently asked questions about Polo Jeans Co.
Country of origin, founding year, categories and parent brands.
Polo Jeans Co. is from United States.
Polo Jeans Co. was founded in 1996.
Polo Jeans Co. covers the following categories: Clothing.
Polo Jeans Co. is a sub-brand of POLO RALPH LAUREN, Ralph Lauren.