pouto is a Japanese canvas bag brand launched by Delightworks Co., Ltd. Sales of its products were confirmed in 2022. The name derives from the English word “port,” which carries the meanings of “harbor” and “to carry.” The brand expresses the wish for everyday bags to become something like a cherished person rather than merely an object. Its product range includes canvas bucket bags, cube totes, shoulder bags, and pouches. No founder or individual design director could be confirmed.
Concept
Everyday bags should be more than objects; they should be like cherished people.