PREMIERE AMOUR is a women's fashion brand based in Korea. It is operated by A.atelier and offers tops, knitwear, pants, skirts, hats, scarves, and other items. The brand name means “first love” in French, and the brand describes its aim as becoming a presence as precious and unforgettable as first love. Its philosophy is to support women's beauty and freedom and bring romantic, special moments to everyday life. Its founding year and founder could not be confirmed.
Concept
The brand name means “first love” in French, and the brand aims to become a presence as precious and unforgettable as first love. It seeks to support women's beauty and freedom and bring romantic, special moments to everyday life.