Tagline
The coolness of shade, forever.
PREMIUM WHITE is a Japanese brand of umbrellas for both sun and rain, launched in 2007 under UVION, an original brand offered by Tokyo Marusou, a Tokyo umbrella manufacturer. It offers high-performance umbrellas with a special coating that combines natural minerals and titanium dioxide, applied to white, lightweight fabric to provide both UV protection and heat shielding. The umbrellas achieve a UV-cut rate of 99% or more with white fabric and can also be used as rain umbrellas. The lineup includes the Torayca series made with Toray carbon, Super Mini umbrellas with fiberglass ribs, and long umbrellas made with natural wood. Sewing and inspection are carried out in Japan.
Concept
White, lightweight umbrellas for both sun and rain