Primitive Skateboarding is a skateboarding and streetwear brand based in Los Angeles, United States. Building on Primitive's retail and apparel business, which began in 2008, pro skater Paul Rodriguez introduced it as a skateboarding brand in 2014. The brand offers skateboarding decks and apparel, among other products, and is also involved in skate team activities and video production. The design department is overseen by Jubal Jones. The official catalog describes the brand as celebrating skateboarding and the subcultures connected to it.
Concept
A celebration of skateboarding and the rich subcultures that live alongside it.