prince

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Overview

Tagline

Elevating the game both on and off the court since 1970.
Prince is a racquet sports and lifestyle brand founded by Robert Hirt McClure in Princeton, New Jersey, in 1970. Centered on tennis racquets, it offers footwear, apparel, tennis balls, accessories, and more, and is also positioned as a racquet brand for elite tennis players and seasoned professionals. Its stated aim is to “elevate the play of every individual on and off the court,” and it also offers lifestyle collections for off-court wear.

Concept

Prince is a global racquet sports and lifestyle brand that elevates the game of every individual on and off the court.

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1970-2018
1970 Sub-brand
Prince Robust
Clothing

A high-performance line that complements the offering for adults

On the official concept page, “Prince” is presented as the main offering with the phrase,

On the official concept page, “Prince” is presented as the main offering with the phrase, “From on-court to off-court. A tennis lifestyle for adults.” “Prince Robust” is placed in a separate category. Explicitly described as a high-performance line, Robust is treated as a line with a distinct role from Prince itself, foregrounding competitiveness and functionality. Within the brand, it is a derivative line that handles the performance-focused positioning.

2018 Sub-brand
Prince X Series
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A racket line designed to deliver competitive performance through a twisted structure

A derivative series developed as Prince’s official racket category under the name “Prince

A derivative series developed as Prince’s official racket category under the name “Prince X Series.” Centered on Twist Power Technology, it is characterized by a design with an asymmetrical shaft shape that provides different performance for forehands and backhands. The official page lists models alongside X Tour, including 98-inch, 100-inch, 105, and 115 models. Within Prince, it is positioned as a technology-oriented racket line that foregrounds its shape design.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about prince

Country of origin, founding year, categories and parent brands.

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