Prince Robust

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Overview

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An invitation to authenticity
Prince Robust is a high-performance line of Prince, a sporting goods brand founded in Princeton, New Jersey, USA, in 1970. Its founder was Robert H. McClure. Focusing primarily on tennis, the line offers rackets, footwear, apparel, tennis balls, pickleball paddles, stringing machines, hats, bags, and other products, under the slogan “An invitation to authenticity.” The line’s concept is described as “A high-performance line that demonstrates elegant strength.”

Concept

A high-performance line that demonstrates elegant strength.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1970
1970 Parent brand
prince
Clothing

A high-performance line that complements the offering for adults

On the official concept page, “Prince” is presented as the main offering with the phrase,

On the official concept page, “Prince” is presented as the main offering with the phrase, “From on-court to off-court. A tennis lifestyle for adults.” “Prince Robust” is placed in a separate category. Explicitly described as a high-performance line, Robust is treated as a line with a distinct role from Prince itself, foregrounding competitiveness and functionality. Within the brand, it is a derivative line that handles the performance-focused positioning.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Prince Robust

Country of origin, founding year, categories and parent brands.

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