PRINOAR

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Overview

Tagline

Form from function, beauty for necessity
PRINOAR (Korean spelling: 프리노어) is a fashion brand based in Busan, South Korea. Its official website explains that it places a technical focus on textiles, managing the process from raw-material sourcing and fabric development through garment sewing, and proposes designs suited to the characteristics of each material. Its range includes everyday clothing such as T-shirts, hoodies, sweatshirts, and pants.

Concept

“Beauty as needed,” starting from a technical focus on textiles, managing the process from raw-material sourcing and fabric development through sewing, and designing in accordance with the characteristics of each material.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
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- Sub-brand
Etherial
Clothing

A clothing line focused on ease of movement and functionality

Etherial is presented as a distinct product category on the official PRINOAR website and i

Etherial is presented as a distinct product category on the official PRINOAR website and in the brand’s communications as a line of high-performance wear by PRINOAR. Centered on functionality for sustained movement, it includes T-shirts, hoodies, shorts, and other items. In contrast to Source, which focuses on everyday wear, and Refined, which is characterized by wide silhouettes and structural design, Etherial serves as a functional-wear line intended for exercise.

- Sub-brand
Refined
Clothing

A line focused on structured wide silhouettes

Refined is a derived line explicitly identified as the “PRINOAR Refined Line” in PRINOAR’s

Refined is a derived line explicitly identified as the “PRINOAR Refined Line” in PRINOAR’s official product description. It offers hoodies, sweatshirts, T-shirts, and other items with relaxed wide silhouettes and structured details, serving a different role from Source, which handles basic everyday items, and Etherial, which foregrounds functionality. It is confirmed as a line offered within PRINOAR under a distinct name and product grouping, rather than as an independent brand.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about PRINOAR

Country of origin, founding year, categories and parent brands.

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