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Proenza Schouler

Proenza Schouler

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Country: United States
Founded: 2002 2000s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

Proenza Schouler is a fashion brand founded in New York in 2002 by Jack McCollough and Lazaro Hernandez. It focuses on womenswear and accessories, and launched its secondary line, Proenza Schouler White Label, in 2019. On its official website, the brand describes its approach as grounded in “New American Luxury,” with an emphasis on craftsmanship and high-quality materials. Its flagship store is located at 153 Mercer Street in New York, and its products are also sold at retailers around the world.

Concept

New American Luxury

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

Proenza Schouler White Label

Sub-brand

Clothing

A secondary line focused on everyday off-duty clothing.

Introduced on the official Proenza Schouler website as a secondary line, it is a diffusion

Introduced on the official Proenza Schouler website as a secondary line, it is a diffusion line launched in 2019. While the main line covers an outward-facing wardrobe, White Label offers everyday off-duty clothing, centered on denim, T-shirts, sweatshirts, and casual outerwear. It is currently presented under its full name and positioned within the brand as its everyday offering.

2019 Sub-brand

Proenza Schouler White Label

Clothing

A secondary line focused on everyday off-duty clothing.

Introduced on the official Proenza Schouler website as a secondary line, it is a diffusion