Tagline
SELECTED GRAPHICS. BEYOND CLOTHING
PUNCH DRUNK PARTIES is a Korean community-oriented streetwear brand launched in Seoul in 2021 by founder Lee Hak-seok. Its offerings center on clothing, alongside everyday accessories and objects. It defines the fatigue of modern people as “PUNCH-DRUNK from everything that cannot be identified,” and seeks to support people who love themselves and live on, having overcome the past. Through products featuring logos and graphics, it aims not only to sell clothing but also to expand the brand’s world as cultural content and foster a community.
Concept
It defines the fatigue of modern people as “PUNCH-DRUNK from everything that cannot be identified.” It supports everyone who loves themselves and lives on, having overcome the past.