QFORON is a women's fashion brand sold through Nissen's mail-order service. It focuses on lingerie such as bras and panties, and also offers camisoles with built-in cups, loungewear, and swimwear. The brand introduction explains that Q is read as the English word “cue,” meaning a prompt or signal, and that Foron means “to wear.” The brand hopes its items will prompt people to consider what they truly like. Its founding year and founder have not been confirmed.
Concept
A wish that QFORON's items will prompt people to ask themselves what they truly like.