qualite is a women’s brand launched by ABAHOUSE INTERNATIONAL in 2002. Its name means “good quality, high quality, and essence” in French, and reflects the inward desire to “improve one’s own quality” and “express one’s essence.” Guided by the underlying theme “Gentle Lady,” the brand centers on casual mode for adult women with an edge, specializing in pants for its bottomwear. It offers individual-piece styling suited to occasions ranging from work to off-duty settings.
Concept
In French, qualite means “good quality, high quality, and essence.” The brand name conveys the inward desire to “improve one’s own quality” and “express one’s essence.” It presents casual mode for adult women that combines elegance with an edge, adding a touch of sweetness as a spice to create a cool style that retains a sense of confidence and strength alongside femininity.