Tagline
Every intention remains unknown.
RAD FICTION is a fashion brand from South Korea. Its founding year and founder have not been confirmed. The brand’s official website describes its name as “a very compelling imaginary story” and states its approach of viewing the world from various perspectives, imagining possibilities, and creating new value and original stories. Its offerings center on clothing and also include fashion accessories such as jewelry.
Concept
It looks at the world from various perspectives to tell unconventional stories, imagines possibilities, discovers new value, and creates original stories.