Re:Birth is a Japanese sustainable apparel brand launched in Osaka in March 2022 by 東方一永株式会社. Its core model involves replacing the brand names, tags, hangtags, and care labels on branded clothing that has become surplus stock for various reasons, then recirculating it. The brand aims to reduce the disposal of existing products and help realize a circular society. It is available through retail stores, online, and other channels via sales agents.
Concept
A desire to reduce surplus inventory in the apparel industry that is discarded despite being made up of good products.