RE. is a Japanese fashion brand launched in 2021 by actor Riisa Naka. Naka and her family are involved in running the brand, which offers a diverse range of items centered on womenswear, including kidswear, bags, and accessories. The brand name derives from the prefix “re,” and the brand aims to convey individuality and the enjoyment of fashion, with a focus on inheritance across generations and the ideas of “again” and “anew.” Sales are primarily through its own e-commerce site and limited-time pop-ups.
Concept
The brand name derives from the English prefix “re,” meaning “again,” “further,” and “anew.” With the inheritance of clothing and family across generations as its theme, the brand seeks to convey individuality and the enjoyment of fashion through distinctive selections curated by Riisa Naka and her family.