Red Label

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Overview

Red Label is a sub-line from the Korean kids’ fashion brand BABYBLEE. It mainly offers clothing for babies and children, as well as items such as hats and accessories. BABYBLEE positions Red Label as a design concept “uniquely sketched through artwork,” combining cuteness, comfortable materials, and a sense of current trends. It is still available through the official online store.

Concept

Uniquely sketched through artwork

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2011
2011 Parent brand
BABYBLEE
Clothing

A premium line focused on artwork

Red Label is an independent design label centered on artwork within the BABYBLEE brand fam

Red Label is an independent design label centered on artwork within the BABYBLEE brand family. The official website presents it alongside Brown Label as one of BABYBLEE’s main design categories, and official product pages consistently use the designation “PREMIUM REDLABEL.” It handles distinctive products featuring unique illustrations, embroidery, graphics, and other elements. In contrast to Brown Label, which incorporates trends into everyday wear, Red Label is positioned to emphasize artistry and a premium feel more strongly.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Red Label

Country of origin, founding year, categories and parent brands.

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