Tagline
Bringing the extraordinary to the everyday.
REJINA PYO is a fashion brand founded in London in 2014 by Rejina Pyo, a designer from Seoul, South Korea. The brand focuses on womenswear and also offers bags and accessories. It draws on Korean and British sensibilities, taking inspiration from art and culture, and aims to create clothes that are easy to incorporate into everyday life and can be worn for a long time. Founder Pyo serves as designer and creative director.
Concept
To create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time.