REKIND

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

REKIND is a fashion brand based in Seoul, South Korea, launched in 2020. It is created by JAY, a Central Saint Martins graduate, and JAE, a DJ and producer. The brand offers apparel, bags, hats, and other items, drawing inspiration from the 1950s social critique technique of détournement to boldly reinterpret the value of the past for the present. It upholds sustainable fashion and the creation of distinctive products as brand values.

Concept

Drawing inspiration from détournement to boldly reinterpret the value of the past for the present.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

re;kind ARCHIVE

Sub-brand

Clothing

An upcycling line that reconstructs vintage materials

A vintage upcycling line developed within REKIND. By reconstructing vintage clothing and e

A vintage upcycling line developed within REKIND. By reconstructing vintage clothing and existing materials, it gives concrete form to the brand’s approach of reinterpreting the value of the past for the present. In contrast to re;kind ORIGINAL, which focuses on items made in-house, it is positioned as a line offering one-of-a-kind pieces made from reused materials.

re;kind ORIGINAL

Sub-brand

Clothing

A line responsible for in-house-produced items featuring the brand’s own designs

An original line produced in-house by REKIND. It is one of the brand’s two lines, alongsid

An original line produced in-house by REKIND. It is one of the brand’s two lines, alongside re;kind ARCHIVE, which reconstructs vintage items, and offers newly made items featuring the brand’s own designs. It presents REKIND’s approach not only through reused items but also through in-house-produced clothing and accessories.

- Sub-brand

re;kind ARCHIVE

Clothing

An upcycling line that reconstructs vintage materials

A vintage upcycling line developed within REKIND. By reconstructing vintage clothing and e