Replay

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Country: Italy
Founded: 1978 1970s
Category: Clothing Bags Accessories Footwear Fragrance
Related brands: Clothing brands founded in the 1970s Clothing brands from Italy

Overview

Tagline

JEANS ARE MORE THAN JUST A PIECE OF CLOTHING.

Replay was established when Claudio Buziol registered the REPLAY brand in Asolo, Italy, in 1978, and has developed smart casualwear centered on denim. Fashion Box was founded in Asolo in 1981 and handles a wide range of jeans and casualwear, accessories, and footwear for men, women, and children. The brand’s philosophy is built around blending past and future, tradition and technology.

Concept

the Replay concept takes form by blending old and modern, past and future, tradition and technology.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1991-2003

Year Brand Category Description

1991

REPLAY&SONS

Sub-brand

A family-oriented line focused on children’s offerings.

REPLAY&SONS is a children’s line that appeared in Replay’s official timeline in 1991 and c

REPLAY&SONS is a children’s line that appeared in Replay’s official timeline in 1991 and currently occupies the Kids section of the official store. Centered on T-shirts, jackets, jeans, and similar items, it is a spin-off line that extends the parent brand’s core denim and casualwear into children’s and baby wardrobes, positioned between Replay’s main adult line and the higher-end offering WE ARE REPLAY. It serves as an entry point for families to engage with the brand.

2003

WE ARE REPLAY

Sub-brand

Clothing

A premium denim line occupying the brand’s upper tier.

WE ARE REPLAY is a denimwear offshoot line that appeared in 2003 in Replay’s official time

WE ARE REPLAY is a denimwear offshoot line that appeared in 2003 in Replay’s official timeline and is currently presented as a premium collection in the official store. Within the parent brand, it is positioned as a higher-tier offering that places greater emphasis on denim construction and material feel than the flagship Replay, with a role distinct from the children’s offering of REPLAY&SONS. Among the adult lines, it presents the core of Replay in a more focused way.

1991 Sub-brand

REPLAY&SONS

A family-oriented line focused on children’s offerings.

REPLAY&SONS is a children’s line that appeared in Replay’s official timeline in 1991 and c