WE ARE REPLAY

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Overview

WE ARE REPLAY is a luxury denim (jeans) clothing line by Italy’s Fashion Box. Launched in 2003, it is positioned as part of the group’s expansion, based on Fashion Box’s founding by Claudio Buziol in 1981. Based in Asolo (Treviso), Fashion Box continues to present collections made entirely in Italy, centered on material research and handcrafted details (featured in the Spring/Summer 2025 lookbook).

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1978
1978 Parent brand
Replay
Clothing

A premium denim line occupying the brand’s upper tier.

WE ARE REPLAY is a denimwear offshoot line that appeared in 2003 in Replay’s official time

WE ARE REPLAY is a denimwear offshoot line that appeared in 2003 in Replay’s official timeline and is currently presented as a premium collection in the official store. Within the parent brand, it is positioned as a higher-tier offering that places greater emphasis on denim construction and material feel than the flagship Replay, with a role distinct from the children’s offering of REPLAY&SONS. Among the adult lines, it presents the core of Replay in a more focused way.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about WE ARE REPLAY

Country of origin, founding year, categories and parent brands.

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