RISE&BELOW is a South Korean menswear brand operated by HJ Corp. and launched in September 2019. The brand name combines “rise,” referring to the rise of pants, and “below,” referring to items other than pants. With chino pants as its main offering, the brand also produces slacks, corduroy pants, tops, and outerwear, proposing basic clothing made with its own developed fabrics.
Concept
The brand proposes basic items that gain value the longer they are worn, rather than lasting only one season.