Tagline
A hybrid attitude towards the landscape
ROA is a footwear and apparel brand launched in Italy in 2015. It emerged from a meeting between the creative team at Slam Jam and technical footwear designer Maurizio Quaglia. Drawing on the latest technologies in technical outdoor wear, the brand applies ideas from sportswear to outdoor footwear. Its official statement is “A hybrid attitude towards the landscape,” and its range also includes apparel and accessories, with functionality as a given. It is based in Ferrara.
Concept
Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes.