Roc Nation

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Overview

Roc Nation is an apparel line developed by the U.S. entertainment company Roc Nation. In 2015, it launched a streetwear collection under the name “Roc Nation Apparel,” with Emory Jones responsible for creative development. The line includes T-shirts, hoodies, sweatshirts, caps, and other items. Iconix acquired worldwide brand rights to the name in 2013 and positioned it as a premium extension of Rocawear. Apparel is still sold through the official online store.

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1 brands
Founded
1999
1999 Parent brand
ROCAWEAR
Clothing

A brand extension line serving the higher-end market

In Iconix’s disclosure, this is described as an apparel-related derivative brand positione

In Iconix’s disclosure, this is described as an apparel-related derivative brand positioned as ROCAWEAR’s “higher-end halo brand.” It is associated with Roc Nation, which operates music and talent businesses, and is presented as a brand extension above ROCAWEAR’s core streetwear offering. It is treated not as the entertainment business of the same name, but as an upper-tier derivative line within ROCAWEAR’s fashion brand portfolio.

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