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ROCAWEAR

ROCAWEAR

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Country: United States
Founded: 1999 1990s
Category: Clothing Accessories Footwear Eyewear Lifestyle products
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

A WAY OF LIFE

ROCAWEAR is an urban streetwear brand that began in New York, United States, in 1999. Founded by Jay-Z, Damon Dash, and others, it draws inspiration from trends on the streets of New York and licenses apparel primarily for men, women, and children, as well as footwear and accessories. According to its official description, the brand proposes a lifestyle that goes beyond clothing, with contributing to the community and staying true to its roots at its core. Rachel Roy serves as creative director for the women’s and children’s lines, while Iconix’s disclosure positions Roc Nation as a higher-level brand extension. The official brand page features the phrase “A WAY OF LIFE.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 6 brands
Founded: -

Year Brand Category Description

Brooklyn's Own by Rocawear

Sub-brand

A casual diffusion line for the European market

A diffusion line launched by ROCAWEAR for the European market. While carrying forward the

A diffusion line launched by ROCAWEAR for the European market. While carrying forward the parent brand’s streetwear, it was distinguished as a line offering casual styles for Europe and was sold under a name bearing the parent brand’s name. Unlike ROCAWEAR’s offerings across various product categories, it was presented as an independent line.

Roc Nation

Sub-brand

A brand extension line serving the higher-end market

In Iconix’s disclosure, this is described as an apparel-related derivative brand positione

In Iconix’s disclosure, this is described as an apparel-related derivative brand positioned as ROCAWEAR’s “higher-end halo brand.” It is associated with Roc Nation, which operates music and talent businesses, and is presented as a brand extension above ROCAWEAR’s core streetwear offering. It is treated not as the entertainment business of the same name, but as an upper-tier derivative line within ROCAWEAR’s fashion brand portfolio.

Rocawear Red Label

Sub-brand

State Property

Sub-brand

A spin-off line focused on a rugged menswear offering

State Property emerged as a men's collection line from ROCAWEAR, bringing a more rugged ap

State Property emerged as a men's collection line from ROCAWEAR, bringing a more rugged approach to clothing inspired by Roc-A-Fella artist Beanie Sigel. It was presented as an apparel collection developed by ROCAWEAR in connection with the film State Property, with a men's theme and product offering distinct from those of regular ROCAWEAR. Rather than a one-off collaboration named after the artist, it was developed as an independent clothing line.

Team Roc

Sub-brand

Wash House

Sub-brand

- Sub-brand

Brooklyn's Own by Rocawear

A casual diffusion line for the European market

A diffusion line launched by ROCAWEAR for the European market. While carrying forward the