Kashwere

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Overview

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Where Effortless Style Meets Everyday Comfort
Kashwére is a luxury lifestyle brand founded in Los Angeles, USA, in 1999 by Peter Seltzer. At its core is its proprietary Chenilla™ yarn, which combines cashmere-like softness with easy care, including machine washing and tumble drying. The brand offers robes, blankets, throws, apparel, baby products, accessories, and more. Its official site describes “unfussy luxury” as a harmony of comfort and beauty. The brand is used by hotels and spas such as Four Seasons, Ritz-Carlton, and Halekulani, and is known in the international luxury hospitality market. Merri Gleckler currently serves as CEO and owner, while Anthony Saracino oversees design as Creative Director.

Concept

unfussy luxury for the discerning consumer—the ultimate harmony in comfort and beauty.

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