Juicy Jeans

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Overview

Tagline

redefining our iconic heritage for the modern era.
Juicy Jeans was a denim line launched in 1999 by Juicy Couture, which originated in Los Angeles, USA. Created by founders Pamela Skaist-Levy and Gela Nash-Taylor, it offered jeans as its core product, along with pants, skirts, tops, jackets, and other items. It currently operates under the name “Juicy Couture Jeans,” with collections featuring premium washes and a range of fits, and a stated aim of bringing the brand’s confidence and playfulness to denim.

Concept

a collection that reimagines our signature confidence and playfulness in a new lens: denim.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1995
1995 Parent brand
JUICY COUTURE
Clothing

A spin-off line specializing in denim

A denim-focused line launched by JUICY COUTURE in 1999. Centered on jeans, pants, shorts,

A denim-focused line launched by JUICY COUTURE in 1999. Centered on jeans, pants, shorts, skirts, tops, and jackets, it independently offered a denim category distinct from the core brand, whose focus was tracksuits. It was also reported that the denim line was revamped as Juicy Jeans in 2012, positioning it as a spin-off line that presented the parent brand’s casual character through a focus on denim.

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